‘Get the Facts’ – launch of the 2020 Childhood Immunisation Education Campaign

 20 February 2020

The next phase of the Childhood Immunisation Education Campaign has been launched to encourage Australian parents and carers to get their kids vaccinated.

The 'Get the Facts about Immunisation' campaign supports parents of children from newborn to five years and expectant parents in their decision making about childhood vaccinations. The 2020 phase of the campaign builds upon the success of previous phases with a focus on:

  • the importance of vaccinating on time 
  • the protection vaccination provides 
  • addressing concerns around vaccine safety 

The campaign continues to address vaccination uptake in at-risk populations through supplementary targeted media and public relations materials developed for Aboriginal and Torres Strait Islander parents and culturally and linguistically diverse audiences.

National and state childhood immunisation coverage rates are close to the target of 95 per cent for children at 5 years of age. However, there are still areas with lower coverage and some children are receiving their vaccinations later than recommended. 

Click here to find out more and access the campaign resources including posters, brochures and videos.